Privacy Policy

Business identity and contact

The site is operated by PrismaFin México. Our editorial team is Equipo PrismaFin México, led by Editor-in-chief Andrea Salgado Núñez. Our office is located at Calle 60 No. 346, Centro Histórico, 97000 Mérida, Yucatán, México. For privacy-related requests, contact: [email protected].

Section 1: Cookie categories

We use three categories of cookies on this website. Each category is described below, including examples, purpose, consent requirement, and retention.

1. ESSENTIAL COOKIES

Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: NO — activated automatically. Retention: session duration or up to 12 months for preference storage.

2. ANALYTICS COOKIES

Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: YES — activated only after user accepts. Retention: up to 14 months.

3. MARKETING / ADVERTISING COOKIES

Purpose: remarketing, personalized ad delivery, conversion tracking. Consent required: YES — activated only after user accepts. Retention: up to 540 days (Google Ads default).

Section 2: Marketing cookies — mandatory disclosures

The following statements explain how marketing cookies and advertising partners operate in relation to this website.

a) Third-party ad serving:

"Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet."

b) Advertising partners:

"We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms."

c) Remarketing:

"We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit."

d) YouTube and Display Network:

"Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network."

e) Tracking technologies — list ALL that apply:

"We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags"

f) Advertising measurement:

"We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta."

g) Technologies in use — list explicitly:

"Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)"

h) Opt-out from personalized advertising:

You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.

i) Cookie preference management:

A clearly visible link labeled "Manage cookie preferences" appears in the footer and opens the cookie preferences panel where users can accept or reject each category independently.

Section 3: Consent requirements and banner

Our consent banner offers three options: "Accept All", "Reject Non-Essential", "Manage Preferences". Analytics and marketing cookies are not activated until a user explicitly accepts them. Choices are stored in localStorage for 12 months on the user's device; server-side consent records are retained for audit purposes for up to 3 years. The banner is dismissible: selecting Reject Non-Essential results in only essential cookies being active.

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

WITHDRAWAL OF CONSENT: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Section 4: Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Section 5: Lead Forms and Contact Requests

When you submit a contact form, request a quote, register for the PrismaFin course, or otherwise send us a message, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Section 6: Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories.
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Section 7: Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, and specific conversion events such as form submissions. We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on prohibited special-category attributes.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Section 8: Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Section 9: Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Section 10: Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

Section 11: International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

Section 12: User rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu; UK users: https://ico.org.uk

Section 13: What data we collect

We collect the following categories of data as applicable:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

Section 14: Legal basis for processing (GDPR Art. 6)

We rely on the following legal bases for processing personal data:

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

Section 15: Retention periods

We retain personal data for specific periods depending on purpose and legal obligations:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: server-side records retained for 3 years for audit requirement; client-side localStorage preference is stored for 12 months

Section 16: Policy metadata

Last Updated: January 15, 2026

Effective Date: January 15, 2026

Changes to this policy will be notified via a homepage banner at least 14 days before taking effect. For questions about changes or specific processing activities contact [email protected].

Additional notes and practical information

We collect only the data necessary to provide educational content, templates, and course access. If you register for PrismaFin: hábitos para organizar tu presupuesto we use your name, email, and phone to enroll you, send instructions, and manage course logistics. Where third-party tools are used for delivery or analytics, those providers act under their own policies while processing data on our behalf. We do not sell personal data to third parties. If you need assistance or wish to exercise your rights, contact [email protected] and include sufficient detail to identify your request.

Contact and complaints

For privacy requests, data deletion, or to obtain copies of data we hold about you, email [email protected]. You may also lodge a complaint with your local data protection authority. We will respond to requests within 30 days and provide assistance to help you exercise your rights.